Growth Strategy & Fractional Leadership

Set a clear path to scale with senior-level strategy built around your marketplace.
We help marketplace founders turn big goals into actionable growth plans without the overhead of a full-time hire.

Let’s build your custom growth roadmap.

Marketplaces we've grown

Your Growth Stage Demands Leadership

Many startups and marketplaces find themselves in a critical growth stage: needing senior guidance but not yet ready for the cost, risk, or commitment of a full-time Head of Growth. Hiring full-time can take months, carries high opportunity cost, and often results in mismatched expectations.

Fractional growth leadership offers a smarter alternative: access to experienced growth operators who can immediately drive clarity, momentum, and execution. It’s flexible, fast, and focused entirely on outcomes without disrupting your burn rate or team dynamics.

What is it?

Fractional Growth Leadership

It is a high-impact engagement model where a seasoned growth expert embeds directly into your team for a fixed number of hours each month. Think of it as a part-time Head of Growth or Growth Advisor who is not just consulting but actively owning strategy and helping deliver results.

We bring proven marketplace growth experience across strategy, marketing, product, and analytics. This ensures you move with speed, precision, and confidence. This model is ideal for early to mid-stage companies looking to establish or refine their growth engine while upskilling internal teams.

How it works

We

integrate

as an extension of

your leadership team

Often working alongside founders, product leads, and marketing managers. Our focus is on high-leverage, cross-functional growth strategy with hands-on execution. Here’s what that typically includes:

Marketplace Growth Strategy & Vision Alignment

We help define what growth means for your marketplace and how to architect for it:

High-level consulting on how to build your marketplace for sustainable, scalable growth
Business model generation and refinement of your core unit economics
Alignment around a long-term growth vision grounded in traction, retention, and monetization

North Star Metrics & Measurement Frameworks

We establish the right KPIs to track progress and make better decisions:

Development of key metrics and dashboards
Alignment of team efforts around a clear North Star metric
Instrumentation and analytics strategy to support experimentation and growth

Growth Loop Design & Optimization

We identify and strengthen the feedback loops that power your flywheel:

Mapping and refining acquisition, retention, and monetization loops
Identifying compounding channels and reducing leakage in the funnel
Optimizing onboarding and user pathways to increase activation

Growth Product Strategy & Prioritization

We guide your roadmap to focus on what truly drives growth:

Strategic input on growth features (e.g. referrals, virality, paywalls, triggers)
Prioritization frameworks to focus on high-leverage opportunities
Cross-functional collaboration between product, design, and engineering

Team Building & Capability Uplift

We help you scale not just systems, but people:

Support with hiring growth and marketing talent
Hands-on training, mentoring, and playbook development
Helping instill a test-and-learn, data-informed culture

Channel Strategy & Execution Planning

We design your channel mix and go-to-market strategy:

Channel strategy across paid, organic, partnerships, and lifecycle marketing
Budget allocation, CAC planning, and funnel forecasting
Media testing frameworks and growth experiments

Channel Product Fit Audits

We identify disconnects and unlock new growth levers:

Deep audits to assess performance across all live channels
Recommendations for improving landing pages, messaging, and channel UX

By plugging in with Fractional Leadership, you get the clarity of a strategic partner, the speed of an operator, and the flexibility of a consultant, all focused on one thing: Sustainable Growth.

Ready to take your marketplace to new heights?

Book a free growth consultation with our team, and we’ll dive right into your biggest growth questions and challenges.