Turn Lifecycle Messaging Into a Growth Engine
Drive retention and LTV with personalized, automated journeys across both sides of your marketplace.
From onboarding flows to reactivation triggers, we help you build a CRM system that actually converts, backed by real behavior data.
Our preferred tools
What We Build Into Your Lifecycle System
Lifecycle Design & Trigger Mapping
Map out user behaviors and define key lifecycle stages: onboarding, habit formation, re-engagement, and more. We build automated flows that respond to user actions and product events in real time.
CDP & Deep Product Integration
We connect ensure your marketing automation tools have all the triggers and customer data they need to send highly relevant, timely and personalised communications.
Messaging Setup & Optimization
We write and build the actual comms: emails, SMS, and push notifications. Then we optimize them through testing and feedback loops, focused on engagement and built for conversion.
Why Lifecycle Drives Long-Term Growth
Automated journeys keep users engaged, boost retention, and improve your ROI.
This is how marketplaces build habits and loyalty—through smart, automated touch points.
FAQs
What does “lifecycle marketing” mean for a marketplace like ours?
Lifecycle marketing in marketplaces means engaging both buyers and sellers with the right message at the right time. It’s based on their behavior, journey stage, and value to the platform. The goal is to guide users from activation to retention and reactivation with tailored communications that build long-term usage and revenue.
What kind of lifecycle and transactional emails do you set up?
We build communications across the user journey. This includes onboarding sequences, reactivation nudges, loyalty winbacks, listing reminders for sellers, abandoned cart prompts for buyers, booking confirmations, referral flows, and more. All emails are automated, branded, and triggered by behavior or key milestones.
How do you integrate this with our existing CRM and product tools?
We work directly with your current CRM and data stack, whether that’s Segment, Braze, HubSpot, or something custom. We map user events, define lifecycle stages, and build automations that plug into your existing workflows. The goal is a full view of each user that your team can act on.
Can you help us design and write the emails too?
Yes. We handle the strategy, copywriting, visual design, and build of each flow. Everything is created in line with your brand and optimized for conversions. Your team won’t need to manage multiple freelancers or jump between tools.
How does this help increase LTV for our users?
Relevant, timely communication keeps both buyers and sellers active. By nudging users to complete key actions, return to the platform, or make repeat purchases, we help increase retention and transaction frequency. This directly impacts lifetime value and overall marketplace health.
Not sure where to start?
Let’s walk through your existing lifecycle flows and see where we can make quick, impactful changes